SLHS: Deconstructing Edward Bernays’ ‘Propaganda’ (Part 3)

April 26th, 2013

“A presidential candidate may be ‘drafted’ in response to ‘overwhelming popular demand’, but it is well known that his name may be decided upon by half a dozen men sitting around a table in a hotel room.” – Edward Bernays

(SLHS) – This week Guy Evans examines Chapter 3 of Edward Bernays’ seminal text ‘Propaganda’. In this chapter, ‘The New Propagandists’, Bernays characteristically boasts that the public are not aware of the ‘invisible rulers’ that control elected figureheads behind the scenes. He suggests that public opinion must be molded by the ‘intelligent few’, and argues that in many aspects of our daily lives, we are influenced by deceptive trend-setters that manipulate our desires and cause us to make uninformed, irrational choices. Enjoy the podcast and share with a friend!

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FURTHER READING:

Cull, N.J. (2003). Propaganda and Mass Persuasion. ABC-CLIO.
Sloat, W. (1979). 1929: America Before the Crash. Taylor Trade Publications.
Bernays, E.L. (1935). Molding Public Opinion. Annals of the American Academy of Political and Social Science (May), 179, p. 82-87.
Bernays, E.L. (1928). Manipulating Public Opinion: The Why and The How. American Journal of Sociology (May), 33 (6), p. 958-971.
Bernays, E.L.. (1928). Propaganda. IG Publishing.

RESOURCES

Charlotte Thomson Iserbyt on the Smells Like Human Spirit Podcast

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